Helping clients succeed for over 21 years.
Helping clients succeed
for over 21 years.
Hedges & Company is the leading automotive digital marketing agency serving the parts and accessories industry. It doesn’t matter if you call your products parts or accessories, powersports parts, motorsports parts, aftermarket parts, or spare parts—we have experience with them all.
Over 21 years of automotive digital marketing services for parts & accessories and one of our agency founders’ experience goes back even farther than that. Plus, Hedges & Company is the first Premier Google Partner agency, Meta Partner (Facebook and Instagram), Amazon Verified Partner and Microsoft Advertising (Bing) Partner 100% dedicated to parts and accessories.
And we’ve had some great results for automotive clients along the way. See the results
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Hedges & Company markets parts and accessories for about any kind of product, for anything with 2, 3, 4, 6 or 18 wheels—or floats!
Only Hedges & Company has that wide range of marketing experience.
Hey, we get it. You’re probably looking at digital agencies because you need results. You either need to sell more, or do it more efficiently, or both.
Maybe you’ve even been “burned” by a digital agency that couldn’t do a very good job for your business. Maybe they didn’t know much about the auto parts and accessories industry, or didn’t understand your products. Maybe you spent too much time explaining your products to them. A lot of Hedges & Company clients came from situations just like that.
We take our clients’ trust and results very seriously, and have for over 21 years.
Please keep scrolling down and see what we offer, how we approach digital marketing, and more.
We have our own data team because it improves our clients’ results.
Hedges & Company is the only automotive digital marketing agency with an in-house data management team. In fact, we’re one of only a handful of digital agencies across all industries in the US invited to beta test Google’s new Merchant Center Next platform before it rolled out to other agencies!
The Hedges & Company data team optimizes your automotive product data feeds for performance and efficiency in the competitive automotive aftermarket. Why this much attention to data? Because even if you have ACES and PIES product data, that doesn’t mean it’s optimized for digital marketing. Even if you do SEO on your website, that doesn’t mean your site’s product data is optimized for a product data feed, either!
In today’s aftermarket, nothing sells without great data. See our automotive data feed optimization services
Marketing strategy has always been embedded in our services. We have years of strategic planning experience. And years of market research and conducting enthusiast focus groups. We’re the only automotive digital marketing agency with that depth of knowledge.
Your customers are shopping on websites, email and social media every day. Strategy matters.
Hedges & Company knows shoppers are looking for brands, parts and accessories in specific ways, for a specific vehicle, and for specific reasons. That comes from our own consumer market research, testing, and data analysis.
Hedges & Company has a comprehensive set of automotive digital marketing services and strategies to reach enthusiasts with auto parts PPC, auto parts SEO and social media. We also improve website ROI with conversion rate optimization.
See our digital marketing services
Hedges & Company is known for thought leadership.
We’re the only digital marketing agency serving on the Auto Care Association/MEMA eCommerce Task Force. In other words, we help tell our industry what’s going on in eCommerce.
The Hedges & Company aftermarket news blog is well-known in the industry for trends analysis, forecasting and marketing case studies. Our blog gets over 160,000 visits per year. Hedges & Company articles and forecasts have been cited by news organizations, trade associations, and literally thousands of other websites. We’re the only automotive digital agency that can say all that.
See our articles
Hedges & Company has best-in-class postal mailing lists to reach the right consumers and businesses. We’re the only digital agency with its own automotive direct mail lists and we’ve been selling mailing lists since 2004. Compiled from the most reputable data sources available, our mailing lists have a guaranteed deliverability rate.
See our mailing lists
Hedges & Company is proud that thousands of people each week read our articles on aftermarket trends and marketing. We share case studies, marketing trends, ideas to use yourself, and more! Click the image or headline below to go to our most recent article.
A: Hedges & Company is the only digital marketing agency 100% dedicated to the automotive aftermarket, with over 2 decades of experience and a background in market research. They’re the first Premier Google Partner, Meta Partner, Amazon Verified Partner, and Microsoft Advertising Partner exclusively focused on automotive parts, and the only agency in the industry with an in-house product data management team. Hedges & Company also sells automobile owner mailing lists and does email marketing.
A: Most Hedges & Company clients see measurable improvements in organic rankings in 90-120 days, with paid search campaigns showing results in the first 30 days. Their data-driven approach means you’ll receive detailed reporting through their D.A.S.H. Reports system from day one, with recurring strategy meetings to review progress.
A: Hedges & Company works with auto parts and accessories businesses of all sizes, from small specialty retailers to Fortune 500 corporations. Their experience in the automotive aftermarket means they understand the unique challenges facing businesses at every stage, whether selling powersports parts, marine accessories, performance parts, or replacement auto parts.
A: Many Hedges & Company clients switched from agencies that didn’t understand automotive products and needed education about the parts industry. With over two decades in the automotive aftermarket, Hedges & Company already understands your products, fitment requirements, and how enthusiast consumers actually search for parts and accessories. This eliminates the learning curve and wasted time.
A: No, Hedges & Company has over 2 decades of experience with parts and accessories from all vehicle types, including cars, trucks, powersports, marine, and commercial vehicles. They’ve conducted their own consumer focus groups with automotive enthusiasts and understand ACES/PIES data, fitment, interchange numbers, and how shoppers search for parts.
A: Hedges & Company has extensive experience with Shopify, WordPress/WooCommerce, BigCommerce, Web Shop Manager, eTool Developers, and other eCommerce platforms used by automotive parts businesses. They can work directly with your existing IT staff, marketing team, data providers or web developers.
