Marketing, research, and strategic planning by Hedges & Company

Marketing consulting clients
We've done marketing consulting projects and strategic planning services for top businesses and associations in the automotive aftermarket and pharmaceutical industries. We can help grow your business.

ACS/Advanced Composite Specialties
ABRN Magazine
Advanstar
Aftermarket Business Magazine
California Car Cover Company
The Original California Car Duster
Comfort Systems USA
Dave & Ed's Super Auto Events
Direct Communications, Inc. (DCi)
Granatelli Motorsports
IBM
HPC--High Performance Coatings, Inc.
International Hot Rod Association
Mondial USA
MORK Process
National Speed Sport News
Scott Bader, Inc.
Specialty Equipment Market Association
SEMA News Magazine
SEMA Show
SLP Performance Parts, Inc.
Styling & Performance Magazine
Summit Racing Equipment Motorsports Park
Aftermarket distributor (consulting client name not listed by request)
Manufacturer of cast products (consulting client name not listed by request)
Internet retailer (strategic planning client name not listed by request)
We're your automotive aftermarket Marketing Department.
Outsource a marketing project or the entire marketing function. Marketing consulting, database marketing, strategic planning, market research benchmarking and analysis.
Automotive aftermarket consulting services Market research, database marketing and geodemographic analysis
Strategy and marketing analysis to grow sales and profits of your business. Customer Insight Program market research shows customer location, lifestyle and preferred brands
Automotive aftermarket marketing consulting services to grow sales and profits of your business (learn more). Exclusive Customer Insight Program shows customer location, lifestyle and preferred brands (learn more).
Market research and analysis for media planning and marketing budgeting Creative services for print, mail, and web to reach specific business goals.
Market research and analysis
Design services for print, mail, and web to reach specific business goals.

Industry-leading market research and analysis techniques for media planning and budgeting (learn more).

Creative services for print, mail, and web to reach specific business goals for growth and profitability (learn more).

Articles from SEMA News

SEMA News


The Who, What, Where and Wow of the 2005 SEMA Show

SEMA News April 2006

The excitement and flash of the 2005 SEMA Show is over, but a look back at this annual showcase will provide specialty-equipment companies with valuable insight on industry trends along with some useful information to help them grow their businesses and plan for the thrill and flare sure to be a part of the 2006 SEMA Show... full story...

Simple Ways to Increase Profit from your Mailing List

SEMA News "Business Tips" Column

SEMA News March 2005

Utilizing a mailing list and your customer database is one way a SEMA-member business can increase sales, and it doesn't have to be complicated. Whether you're a retailer or a manufacturer, there are several ways to to use your customer list. To make the best use of it, here are some basic principles to follow. Database Marketing 101... full story...

Grow Your Business 20% This Year

SEMA News "Business Tips" Column

SEMA News December 2004

Commit to a goal to grow your business by at least 20% this year. Here are the numbers you'll use to make it happen: 80, 20, 10, 3, and 1. And, just to keep it simple, let's put your growth plan on one piece of 8 ½ x 11 notebook paper. Growing 20% in one year may be a daunting challenge to you. But by using these numbers and setting goals, it is possible. Besides, the automotive aftermarket industry historically grows... full story...

It's Time to Buy. Or Sell.

SEMA News "Business Tips" Column

SEMA News November 2004

There's a lot of buying and selling going on. Many in the automotive aftermarket have called the first 10 years of the new century the "Decade of Consolidation." It's been building for years as this crazy industry slowly matures. Consolidation is a natural phase in any industry's life cycle—but don't get me wrong, this industry is a long way from slowing down (hey—there's a good reason to buy a business right there!). A quick look back at recent years shows a lot of SEMA-member... full story...

"Can you find all 12 secret tricks hidden in this ad?"

Here's the original "secrets" ad and all the answers. full story...

About Us | Site Map | Terms of Use & Privacy Policy | Contact Us | ©2008 Hedges Management Inc., all rights reserved. Use of this site constitutes acceptance of Terms of Use. Web site design by Hedges & Company.