Marketing and market research to increase sales

Increase sales with managed email marketing, direct mail, customer surveys, and database marketing. We're experts in market research, marketing, targeted mailing lists, search engine optimization (SEO) and strategic planning.

Customer surveys: understand your customers

Market research and surveys let you understand more about your customer, what they think about your products, or what they want to buy. Online surveys can be linked from emails, embedded in your own Web site or administered by us as a neutral third party. Custom scripting and reporting is available. For more market research we also conduct on-site market research surveys and market research focus groups. New: Get the benefit of a focus group using a nationwide cross-section of your customer base, and save travel expenses at the same time with online focus groups. More on market research >>

Targeted emails: increase sales with measurable ROI

We're experts at using email marketing to generate sales dollars. Deliver emails to your customers with our "private label" email program using your branding, sent from your domain, without third-party advertising or logos other than yours. Give your outbound email marketing a professional look. We know how to maximize deliverability and open rates, and work with ISPs to manage your online reputation. More on targeted email marketing >>

Database marketing: a powerful tool for automotive aftermarket companies

Automotive aftermarket businesses can produce returns of $5, $10, $20 or more on each marketing dollar with database marketing. Utilize a marketing database using your existing customer data or sales data. We can help with everything from identifying goals to marketing strategy to implementation, including mailing and outbound targeted emails. We can handle the creative side, or work with your existing in-house graphic design talent or agency. As your one-stop automotive marketing agency we provide a complete marketing solution. More on database marketing R.O.I. >>

Benchmarking: measure your efforts

Compare your key metrics against your peers with the monthly SEMA Financial Benchmarking project on behalf of the Specialty Equipment Market Association (SEMA). We analyze sales forecasts, industry trends and key performance metrics like gross margin, sales per employee, inventory turns, quick ratio, percentage of customer returns and other important benchmarks, drawing from over 6,500 responses from the specialty parts industry since January 2009. If you're an owner or in management at an automotive aftermarket retailer, manufacturer or distributor we encourage you to participate in this benchmarking program. There's no cost and any financial information given to us is kept anonymous and absolutely confidential. Benchmarking participants are the first to receive a report that lets them compare their business to their peers. More on financial benchmarking >>

Automotive mailing lists: find new customers

We have exclusive mailing lists of automotive DIY enthusiast consumers with a history of purchasing parts and accessories, as well as business-to-business mailing lists to reach thousands of automotive aftermarket businesses. Our masterfile includes vehicle registration so we can target enthusiasts by make/model/year. All email lists have a guaranteed delivery rate from our servers. All postal mailing lists are maintained using NCOA change of address data. More on automotive mailing lists >>

Automotive market research: identify industry trends

Whether you need to understand your customers or your industry, we come through with concise automotive research. Over the years we have analyzed market trends and data from thousands of automotive businesses and hundreds of thousands of automotive consumers. What sets us apart from other market research sources is we interpret results to help you clearly understand your opportunities. More on automotive market research >>

Strategic planning: increase sales and avoid costly mistakes

Know where your biggest profit opportunities are, now or five years from now. Over the past 20 years we've been responsible for some of the automotive aftermarket industry's biggest product launches, biggest increases in sales growth, and most effective strategic planning. More on the strategic planning process >>