The automotive aftermarket's most experienced database marketing, strategy and market research agency

We have experience growing sales and profits through strategic planning, in making marketing more efficient through database marketing and taking the industry's pulse through market research.

Julie Hedges

Julie is president of Hedges & Company and has an extensive background in market research, analysis, and mailing lists. Julie manages the market research practice of Hedges & Company and runs the groundbreaking SEMA Financial Benchmarking project where she polls thousands of business owners and managers each month. Over 6,100 companies have participated since the program's inception. She has also managed extensive market research projects for various clients including on-site customer surveys, consumer and business focus groups, online surveys, and telephone-based surveys. With her in-depth knowledge of response data, hundreds of one-on-one interviews with business owners and managers, and consumers, Julie understands the trends and market segments of the automotive aftermarket better than most. Julie has a bachelor's degree from the University of Nebraska and a Master's Degree from Kent State University.

Julie can be reached at (234) 380-1650, extension 12, by cell phone at (330) 472-4023, or at

Jon Hedges

Jon founded Hedges & Company in 2004 to provide clients with database marketing/direct marketing consulting and strategic planning services. Since then Hedges & Company has provided superior advice and strategic planning to many clients. Jon has experience in the automotive aftermarket industryand motorcycle/powersports industry going back to 1985, in direct marketing, database marketing, manufacturing, retail and distributing. Much of his career was spent at Summit Racing Equipment where he was responsible for marketing, advertising, and merchandising for over 13 years. He has also worked at automotive aftermarket companies such as Speedway Motors, Stylin' Concepts (now Stylin' Trucks) and SuperTrapp Industries. Jon has a bachelor's degree from the University of Nebraska.

Jon can be reached at (234) 380-1650, extension 11, by cell phone at (330) 807-1866, or at

Bill Kincaid

Bill came to Hedges & Company after spending seven years at OEConnection where he administered programs for State Farm, Honda, Ford, GM, Chrysler, and Nissan. Bill not only has has an extensive career in the automotive aftermarket but also has experience in the direct marketing industry from a stint at Hanover Direct. Bill is experienced in project management, marketing analysis, customer retention, and database development. He has a bachelor's degree in marketing from Kent State University, with an MBA in eBusiness from the University of Phoenix.

Bill can be reached at (234) 380-1650, extension 14, or