24.8%

Average annual growth since 1989, companies that Jon has been associated with.

7.3%

Average annual growth of automotive aftermarket industry since 1989
(source: SEMA market research)

FREE MARKETING ARTICLES

Free articles on marketing, management, and strategic planning that can help you grow your business. Some have previously been published and some are exclusive online articles. Click on the links below.


SEMA News

 

The Who, What, Where and Wow of the 2005 SEMA Show

(SEMA News, April 2006) The excitement and flash of the 2005 SEMA Show is over, but a look back at this annual showcase will provide specialty-equipment companies with valuable insight on industry trends along with some useful information to help them grow their businesses and plan for the thrill and flare sure to be a part of the 2006 SEMA Show... Read more...

Simple Ways to Increase Profit from your Mailing List

(SEMA News, March 2005) Utilizing a mailing list and your customer database is one way the average SEMA-member business can increase sales, and it doesn't have to be complicated, either. Whether you're a retailer or a manufacturer, there are several ways to... Read more...

Grow Your Business 20% this year.

(SEMA News, December 2004) Commit your company to a goal to grow your business by at least 20% this year. Here are the numbers you'll use to make it happen: 80, 20, 10, 3, and...Read more...

Give Your Inventory the Box Dust Test.

(SEMA News, October 2004) Manufacturers, retailers, and wholesalers, you have a job to do right now—shape up your inventory for 2005. The time to start is right now, and just...Read more...

It's Time to Buy. Or sell.

(SEMA News, November 2004) There's a lot of buying and selling going on. Many in the aftermarket industry have called the first 10 years of this decade...Read more...

Fine Tune Your Business Strategy for Survival.

(SEMA News, November 2003) Why do some companies thrive and dominate their market, only to later become an afterthought? Market dynamics are powerful and...Read more...

Market Share Gold Rush: Stake Your Claim to Maximize Your Profits.

(SEMA News, October 2003) This...will show you how to recognize where you and your competitors fit the marketplace, and how to maximize the profitability...Read more...

Use Benchmarking to Increase Your Profits.

(SEMA News, September 2003) Benchmarking is a simple way for a company to measure its way to higher profits. A simple 4-step process can work in any...Read more...

Use an 80/20 Analysis to Increase Your Profits


(SEMA News, May 2003) A simple, century-old principle to increase profits is right under your nose, and is easy to use. You've undoubtedly heard about the Pareto "80/20" principle...Read more...

 



EXCLUSIVE ONLINE ARTICLES

 

Impact of a Price Increase & Decrease on Gross Profit and Sales Volume.

There is a way to calculate the impact of a price increase or decrease, and how much total sales would need to drop off (for a price increase) or increase (for a price decrease) for...Read more...

Stages of Growth in a Business

As a business grows, it goes through major, distinct phases of growth. These phases have unique characteristics and challenges. Recognizing these characteristics...Read more...

Symptoms of Growth Pains

Does this sound like your company? Employees feel like they're chasing their tail: too many unproductive meetings, not enough time in a day...Read more...

A Theory on Quantitative Analysis of SKU Count to Maximize Profit

"How many products should I sell?" That's a question that many managers have confronted, especially if they completed an 80/20 analysis so that they know where profits...Read more...

Stop! Don't fix your morale problem!

Sounds like odd advice, doesn't it? Let me explain. You can't fix a morale problem by trying to directly fix morale itself...Read more...

Dictionary of Terms

Definitions of terms used on this site...Read more...

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