CLIENTS & ASSIGNMENTS

Advanstar Communications

A leading worldwide media company serving the automotive peformance and accessory aftermarket, off-road industry, and collision repair industry. We have consulted on marketing strategies.

California Car Cover Company

The leading direct marketer and Internet retailer of car covers, car care products, accessories and premium automobile collectibles. We consult on database marketing and mailing list strategies.

Direct Communications, Inc. (DCi)

Creator of the industry-leading ALL-Channels database for the automotive aftermarket and the leader in business-to-business communications solutions and data for the performance and accessories industries. We create marketing programs for DCi.

National Speed Sport News

Published since 1934, America's weekly motorsports authority. Every series, every track, every week. We have managed marketing and circulation.

MORK Process

International manufacturer of sterilization equipment

This company is an innovator of Clean in Place/Sterilization in Place (CIP/SIP) process cleaning, and continuous thermal decontamination of effluents, as well as engineering services to the pharmaceutical and biotech industries. Advertising agency of record.

Summit Motorsports Park

"America's Race Track" is the country's premier motorsports stadium, with famous customer attention and immaculate grounds. The facility has some of the largest-attended drag racing events in the country including the Night Under Fire and the Summit Racing Equipment NHRA Nationals. We consult on database marketing and strategic planning.

Comfort Systems USA Ohio

Ohio's leading HVACR supplier, with complete engineering and design/build capabilities and automated electronic statewide electronic dispatching. Part of a nationwide network with more than 50 locations, traded on NYSE, symbol "FIX." We design marketing materials and consult on marketing strategy.

California Car Cover Company

The automotive aftermarket's leading direct marketer and Internet retailer of car covers, car care products, accessories and premium automobile collectibles. We consult on database marketing and mailing list strategies.

HPC--High Performance Coatings, Inc.

Industry-leading developer and manufacturer of high-performance dry film, high temperature, hydrophobic, and appearance coatings for racing, aeronautics, military, and marine applications. HPC--there is a difference. We consult on marketing and strategy.

SEMA, Specialty Equipment Market Association

The trade organization for the $30+ billion automotive aftermarket industry, and organizer of one of the world's largest trade shows, the SEMA Show in Las Vegas, as well as other regional automotive shows. We work with SEMA to conduct market research on members and trade show attendees. Julie is also a regular contributor to SEMA News.

Granatelli Motor Sports, Inc.

A manufacturer of performance air intake, engine management, exhaust and suspension for late-model fuel injected vehicles. We consult on marketing strategy.

Dave & Ed's Super Auto Events

Producer of northeast Ohio's premium automotive swap meets and outdoor shows.

International Hot Rod Association

A motorsports racing sanctioning body with associated member tracks in the United States and Canada.

SLP Performance Parts, Inc.

Aftermarket and OEM Tier 1 manufacturer and retailer of performance parts for late-model cars and trucks, including complete bolt-on PerformancePacs offering guaranteed horsepower.

Advanced Composite Specialties, Inc.

Manufacturer of OEM-quality composite hoods, hood scoops, and body kits for late-model cars.
 

Aftermarket distributor (name withheld)

A division of this company had been at a limited sales level for several years in a highly competitive market segment; we worked with the ownership group, a private equity firm, to define market opportunities and optimize marketing and merchandising plans to grow sales and profits.
 

Aftermarket manufacturer of cast products (name withheld)

This company is in a very competitive segment of the market, and has found competition difficult; we worked with the owner in the Midwest to develop a strategy to grow the business as well as develop new product lines.
 

Pacific rim powersports manufacturer (name withheld)

The company was breaking into the US market; developed marketing materials, position product against competitors, and rewrite marketing and press materials.
 

Internet retailer of automotive parts and accessories (name withheld)

Strategic consultation for a start up e-tailer of automotive aftermarket performance products.

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