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Let us manage your Internet marketing for maximum results
Paid search, search engine optimization (SEO), social media digital marketing
We were founded in 2004 but our Internet marketing experience in the automotive aftermarket dates back to 1991. We understand social media, paid search and search engine optimization.
Our foundation is in market research. We’re a pioneer in enthusiast research and have conducted countless focus groups and polled over 100,000 enthusiasts from all market segments on how they buy on the Internet.
Email Marketing
Use email marketing to maximize sales dollars. There is no email software to buy or learn, no marketing staff to hire, and no email list maintenance. It's easy to get started whether you have a complete "clean" list of customers, or if you have many assorted files from multiple departments.
"Share with a friend" feature lets you reach beyond your own customer list
Your email program comes with a feature allowing your customers to log in to their Facebook, Twitter, and LinkedIn social media accounts to share your email with their friends. This goes beyond simply linking to your company's social media sites by getting your customers to spread the word. The impact from your email marketing suddenly grows as your customers share your offer or contest with friends not on your mailing list.
Email segmentation: the key to higher profits.
Your customers aren't identical, so why send them the same email? We can identify and qualify your customers so they can receive emails on products and services that match their interests. Targeted email marketing increases your open rates and click-through rates. Here are some email segmentation examples:
• Ford owners vs. Chevy owners or Dodge owners.
• Buyers of performance parts vs. accessories buyers.
• Best customers vs. older customers.
• Ticket buyers vs. racers.
• Repeat customers vs. inquirers.
Email marketing, search engine optimization (SEO) and other search engine marketing
Today's consumers are constantly connected. They move effortlessly from computer to tablet to phone while shopping. With a properly managed Internet marketing campaign your message will, too. Reach customers and prospects via email on their computer or phone. Find new customers searching on the Internet through effective paid search campaigns. Make sure your pages rank high organically with search engine optimization.
Direct marketing lets you to measure the results of your efforts. It's not unusual to have an R.O.I. of 10:1, 15:1 or even 20:1 from direct marketing and database marketing programs. The Direct Marketing Association reported, "...an investment of $1 in direct marketing advertising expenditures is predicted to return, on average, $11.65 in incremental revenue...and is expected to improve further to $11.73..."
Identify and market to your profitable multichannel customers
Multichannel customers, those who shop online as well as in a catalog, can be some of your most profitable customers. The Wall Street Journal reported on a study done by the US Postal Service, and wrote, "...consumers who received catalogs from a retailer spent 28% more on that retailer's Web site than those who didn't get a catalog. 'The more often you mail,' the study said, 'the more sales you could see.' " That's just more evidence of what we've known for years. We can identify your multichannel customers and design a direct marketing program to maximize your sales and profits from these customers.
The Wall Street Journal also reported on small companies that eliminated direct mail to save money. They discovered their sales dropped as a result. This article talks about how those companies went back to direct mail.
ROI on various forms of direct marketing
| Method of Direct Marketing | Revenue Produced |
|---|---|
| Commercial email | $43.62 for every $1 spent |
| Internet search advertising | $21.85 for every $1 spent |
| Non-catalog direct mail | $15.22 for every $1 spent |
| Overall average | $11.65 for every $1 spent |
Source: The Direct Marketing Association's The Power of Direct Marketing Report was prepared using the economic model of US direct marketing activity and is updated every year. Incorporating the most recent data available on developments in all sectors of the US economy, it aims to help marketers plan expenditures, sales, ROI, and employment.
Case studies in database marketing and direct marketing
Working with a direct marketing client we did extensive analysis on customers over several years and in one year we reduced annual expenditures well into six figures with minimal impact to overall sales, adding significantly to the company's net profit... We created a database marketing program for a client and sent an email offer to 11,000 of the best prospects and generated over $75,000 in sales in 48 hours... We developed customer contact strategies by channel and saved over $150,000 with no adverse sales impact, sending all of that to the bottom line... We took over managing a paid keyword search campaign designed to send web traffic to a client's site and increased the click-through rates 500%... We created a new media plan for a client and saved more than $40,000 per year through improved targeting...We found tens of thousands of potential new customers for a client based on a customer profile that we created that tied into mailing lists available through numerous data companies.
Here are more examples of our client work.
Learn about direct mail response rates and email response rates.