Automotive Market Research: Know what your customers are thinking
Customer surveys let you measure attitudes, trends and opinions
Know exactly what your customers are thinking with customer surveys to understand opinions and perceptions, or let us identify market trends. Find out what your customers want to buy or what they're buying from your competitors. We can conduct market research anonymously without identifying your company.
Focus Groups and Custom Research
We have extensive experience conducting focus groups to help our clients gauge public perception on their products and services. You can get in-depth information about your products and better understand customers by utilizing focus groups. Focus groups give you the chance to get personal with your customers, to find out what they think and why. In a focus group, researchers are able to pose follow-up questions and probe more deeply into why a participant has a specific opinion about a topic. Participants are also able to converse with each other, offering differing views on a subject.
Let us organize and moderate your focus group to help your company gain useful insights about your customers and their opinions. We can recruit participants, select a facility, prepare the focus group topics of discussion, moderate the discussion, and even provide a DVD of the focus group for you to refer to later.
•Gauge public perception of a brand
•Prepare a new product launch
•Evaluate a weak brand
•Generate ideas for new creative concepts
•Evaluate advertising campaigns
Online focus groups for in-depth discovery
We offer online focus groups which are great for new product launches. Get the benefits of in-depth discovery from focus group research, using a nation-wide panel, without having to pay for travel expenses. We're also experts at conducting traditional focus groups, often a great starting point to understanding complex problems. Focus groups are sometimes the only way to really to begin to understand the scope of an opportunity or identify a problem.
Automotive market research and analysis to help you make decisions
Hedges & Company comes through with insightful automotive market research. Instead of long, confusing reports filled with unclear language, we use our experience in the automotive aftermarket to interpret results for you and help you clearly understand the opportunities for your company. You can take our results into a meeting and make informed decisions.
SEMA aftermarket market research
Hedges & Company conducts the monthly SEMA Financial Benchmarking project for the Specialty Equipment Market Association (SEMA). If you are the owner or manager of a business in the automotive aftermarket we encourage you to participate. Learn More>>
Market research for new product development
Using online surveys with photos you can quickly see customer preferences for function, color, form, and other variables before launching a new product. Let us help you create your on-line focus groups to evaluate all your new products.
With carefully planned scripting, jump logic or piping, we can pare down lengthy surveys into shorter, more concise surveys that increase response and decrease margin of error. Our sophisticated software allows your survey to have a dedicated web page or can be embedded into your own web site for a seamless customer experience.
We can direct participants to your survey project via outbound emails or with hyperlinks that can be embedded in your web site, on your Facebook page, in online advertising, or even printed in a catalog or magazine advertising.
Downloadable research reports
New! If you're not in the market for custom market research, visit our Market Research Store to see our downloadable research reports.
Julie Hedges heads up our automotive market research practice. Her experience in market research goes back 20 years. She has managed focus groups of automotive consumers and business managers, and has conducted hundreds of online surveys. Give Julie a call at (234) 380-1650 to discuss your next research project.