Automotive market research

Julie Hedges heads up our market research practice. Her experience in market research goes back 20 years and she has managed focus groups of automotive consumers and business managers, and has conducted hundreds of online surveys.

Automotive market research to help you make decisions

Hedges & Company comes through with insightful automotive market research. Instead of long, confusing reports filled with unclear language, we use our experience in the automotive aftermarket to interpret results for you and help you clearly understand the opportunities for your company. You can take our results into a meeting and make informed decisions.

SEMA market research

Hedges & Company conducts the monthly SEMA Financial Benchmarking project for the Specialty Equipment Market Association (SEMA). If you are the owner or manager of a business in the automotive aftermarket we encourage you to participate. Learn More>>

Online surveys to measure attitudes, trends and opinions of automotive consumers

We can design effective surveys to understand customer opinions and perceptions, analyze and identify trends, and help you prepare for your next move. We can offer "private label" online surveys using your website's domain, without another company's logo or advertising at the end, for a professional appearance. With carefully planned scripting, jump logic or piping, we can often pare down lengthy surveys into a shorter, more concise survey that increases response and decreases margin of error.

Our sophisticated software allows your survey to have a dedicated web page or can be embedded into your own web site for a seamless customer experience.

We can direct participants to your survey project via outbound emails or with hyperlinks that can be embedded in your web site in online advertising, or even printed in a catalog or magazine advertising.

Focus groups for in-depth discovery

We're experts at conducting focus groups, often a great starting point to understanding complex problems. Focus groups may provide answers but are sometimes the only way to really to begin to understand the scope of an opportunity, or identify a problem.

Scientific new product launches

Using online surveys with photos you can quickly see customer preferences for function, color, form, and other variables before launching a new product. Create your own on-line focus groups to evaluate all your new products.