Automotive market research & statistics
Julie Hedges heads up our market research practice. Her experience in market research goes back 20 years and she has managed focus groups of automotive consumers and business managers, and has conducted hundreds of online surveys.
Customer surveys let you measure attitudes, trends and opinions
We can design effective customer surveys to understand opinions and perceptions, and analyze and identify market trends. Find out what your customers want to buy. We can offer "private label" online surveys using your Web site's domain, without another company's logo or advertising at the end, to give your survey a professional appearance. With carefully planned scripting, jump logic or piping, we can pare down lengthy surveys into a shorter, more concise survey that increases response and decreases margin of error.
Our sophisticated software allows your survey to have a dedicated web page or can be embedded into your own web site for a seamless customer experience.
We can direct participants to your survey project via outbound emails or with hyperlinks that can be embedded in your web site in online advertising, or even printed in a catalog or magazine advertising.
Online focus groups for in-depth discovery
New! We now offer online focus groups which are great for new product launches. Get the benefits of in-depth discovery you get from focus group research, using a nation-wide panel, without having to pay for travel expenses. We're also experts at conducting traditional focus groups, often a great starting point to understanding complex problems. Focus groups are sometimes the only way to really to begin to understand the scope of an opportunity or identify a problem.
Automotive market research & analysis to help you make decisions
Hedges & Company comes through with insightful automotive market research. Instead of long, confusing reports filled with unclear language, we use our experience in the automotive aftermarket to interpret results for you and help you clearly understand the opportunities for your company. You can take our results into a meeting and make informed decisions.
SEMA market research
Hedges & Company conducts the monthly SEMA Financial Benchmarking project for the Specialty Equipment Market Association (SEMA). If you are the owner or manager of a business in the automotive aftermarket we encourage you to participate. Learn More>>
Research for new product development
Using online surveys with photos you can quickly see customer preferences for function, color, form, and other variables before launching a new product. Create your own on-line focus groups to evaluate all your new products.