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Market research:We know the aftermarket industry's current and future trends.
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Email marketing:We deliver millions of emails annually. We can use your existing customer files or build a database for you.
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Internet marketing:Reach enthusiasts where they shop with SEO and paid search.
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Direct mail:We manage direct mail programs, printing, mailing and list rentals.
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Market research to understand your best opportunities
Market research and surveys let you understand your best opportunities to get new customers, launch new products or enter new markets. We can create custom research to identify new trends, or help you understand the size of a market or market share. We conduct on-site or online market research focus groups or web-based surveys and can conduct research in complete confidence. More on market research >>
Automotive market research to identify trends
Whether you need to understand your customers or your
industry, we come through with concise automotive research. Over the
years we have analyzed market trends and data from thousands of
automotive businesses and and over 100,000 automotive consumers.
What sets us apart from other market research sources is we interpret
results to help you clearly understand your opportunities. More on automotive market research >>
Managed email marketing: increase sales with measurable ROI
Email marketing generates sales. Deliver emails to your customers with our "private label" managed email program using your branding, without third-party advertising or logos other than yours. Give your outbound email marketing a professional look. We know how to maximize deliverability and open rates, and work with ISPs to manage your online reputation. More on targeted email marketing >>
Financial Benchmarking: measure your metrics
Compare your key metrics against your peers with the monthly SEMA Financial Benchmarking project. We analyze sales forecasts, industry trends and key performance metrics like gross margin, sales per employee, inventory turns, quick ratio, percentage of customer returns and other important benchmarks, drawing from over 7,500 responses from the specialty parts industry since January 2009. If you're an owner or in management at an automotive aftermarket retailer, manufacturer or distributor we encourage you to participate. There's no cost and financial information given to us is kept anonymous and absolutely confidential. Participants receive a free monthly report. More on financial benchmarking >>
Automotive mailing lists: find new customers
We have exclusive mailing lists of automotive DIY enthusiast consumers with a history of purchasing parts and accessories, as well as business-to-business mailing lists to reach thousands of automotive aftermarket businesses. Our masterfile includes vehicle registration data so we can target enthusiasts by make/model/year. All email lists have a guaranteed delivery rate. All postal mailing lists are maintained using NCOA change of address data. More on automotive mailing lists >>
A summary of recent news from Hedges & Company and our valued clients.
Hedges & Company Assists NBC Nightly News with Brian Williams (May, 2013) -- When NBC Nightly News with Brian Williams was breaking a story on crash testing for small SUVs they turned to Hedges & Company for market data. The Insurance Institute for Highway Safety (IIHS) released a new... Read more>>
Hedges & Company Represented on "Ask the Experts" Panel at ChannelAdvisor's CatalystAmericas 2013
(April, 2013) -- Hedges & Company, a ChannelAdvisor Agency Partner,
is presenting at ChannelAdvisor's CatalystAmericas event. Jon Hedges is
discussing search engine optimization (SEO) and search engine marketing
strategies unique to... Read more>>
Hedges & Company Ranks #28 in 2012 Direct Marketing Agency Standings (June, 2012) -- Hedges & Company was again named one of the top direct marketing agencies in the 2012 Agency Business Report by Direct Marketing News magazine. The report ranked Hedges & Company as the 28th leading direct marketing... Read more>>
Hedges & Company Expands International Reach through Research and Markets (May, 2012) -- Hedges & Company has joined into a strategic relationship with Irish-based Research and Markets to distribute its BuyerZoom and BrandZoom research reports globally. Research and Markets promotes and distributes market research... Read more>>
New Office Space, New Staff Added (August, 2011) -- Hedges & Company has moved to new space in the historic First & Main area in... Read more>>
Hedges & Company Ranked #33 in 2010 Direct Marketing Agency Standings (July, 2011) -- Hedges & Company was named one of the top direct marketing agencies in the 2011 Agency Business Report released by Direct Marketing News. The report ranked Hedges & Company as the 33rd leading direct marketing... Read more>>
Opinion Leaders Market Research Report Released by SEMA (February, 2011) -- The Specialty Equipment Market Association (SEMA) released a market research report prepared by Hedges & Company covering the 2010 SEMA Show Opinion Leaders program. As with the 2009 program, Opinion Leaders Program participants were given access to the 2010 Show. They completed a detailed survey... Read more >>
Hedges & Company Conducting Market Research with 2010 SEMA Show Opinion Leader Program (September, 2010) -- Building on the success of last year's Opinion Leader market research program, SEMA announced the market research program will be expanded at the 2010 SEMA Show. Hedges & Company will be conducting extensive focus group research with dozens of automotive enthusiasts at the... Read more >>
SEMA Show Wins 2010 Innovation Award from Trade Show Executive Magazine (June, 2010) -- The SEMA Show was awarded an Innovation Award for the Opinion Leaders project, where carefully-selected enthusiast consumers were brought into the trade-only show. The goals were to increase awareness of exhibiting manufacturers and to gain market research knowledge. Hedges & Company assisted... Read more >>
Worldwide Reach: Quarter of All SEMA Show Buyers Come From Outside U.S. (SEMA eNews, April 8, 2010) -- 2009 SEMA Show international attendees increased to 25%, a 5% rise from 2008, according Hedges & Co. data. Demonstrating the specialty-equipment industry's... Read more >>
This business is hardly a drag (Reporter's Notebook, Crain's Cleveland Business magazine) (April, 2010) -- Database marketing firm Hedges & Co. in Hudson has carved a nice niche in the automotive world based on its principals' years of experience. But that... Read more >>
From Fortune 500 clients down to small, privately-owned businesses, we can help you market your business.
We specialize in the automotive aftermarket. Although most of our clients are in the automotive aftermarket, we have also done substantial work in the publishing, pharmaceutical and chemicals industries. Descriptions of our work are available here.
- ABRN Magazine
- Advanstar Communications
- Aftermarket Business Magazine
- American Promoters Association (APA)
- Aftermarketer Club
- California Car Cover
- Carlisle Events
- Carnegie Mellon University
- Classic Trophy
- Comfort Systems USA
- Direct Communications, Inc. (DCi)
- Encana Corporation
- Firebird International Raceway
- Granatelli Motorsports
- Heartland Park Topeka
- Kingfish Group
- Monomoy Capital Partners
- MORK Process
- National Hot Rod Association (NHRA)
- National Speed Sport News
- Pace Performance
- Polar Global
- Prestolite Performance
- Royal Purple Raceway
- WebLink Solutions Corp.
- Scott Bader, Inc.
- Specialty Equipment Market Association (SEMA)
- SEMA Show
- SLP Performance Parts
- Source Interlink Media
- Styling & Performance Magazine
- Summit Motorsports Park
- Testor Corporation/RPM International
- Tribal Brands