Email marketing, database marketing and market research

Increase sales with managed email marketing. Sell more to your existing customers with effective segmentation using database marketing. Use market research and customer surveys to better understand your customers and discover new opportunities.

Market research: use customer surveys to better understand your customers

Market research and surveys let you know more about your customer. Online surveys can be linked from emails, embedded in your website or administered by us as a neutral third party. We also conduct on-site market research focus groups. Get the benefit of a focus group and save travel expenses at the same time with online focus groups. Help ensure successful new product launches. More on market research >>

Managed email marketing: increase sales with measurable ROI

Email marketing generates sales. Deliver emails to your customers with our "private label" managed email program using your branding, without third-party advertising or logos other than yours. Give your outbound email marketing a professional look. We know how to maximize deliverability and open rates, and work with ISPs to manage your online reputation. More on targeted email marketing >>

Database marketing: your marketing 'secret weapon'

Automotive aftermarket businesses can produce returns of $10, $15, $20 or more on each marketing dollar with database marketing. Create a marketing database from your customer and sales data. We can help with everything from identifying goals to marketing strategy to implementation, including mailing and outbound targeted emails. We can handle the creative side, or work with your existing agency or in-house staff. More on database marketing R.O.I. >>

Financial Benchmarking: measure your metrics

Compare your key metrics against your peers with the monthly SEMA Financial Benchmarking project. We analyze sales forecasts, industry trends and key performance metrics like gross margin, sales per employee, inventory turns, quick ratio, percentage of customer returns and other important benchmarks, drawing from over 6,500 responses from the specialty parts industry since January 2009. If you're an owner or in management at an automotive aftermarket retailer, manufacturer or distributor we encourage you to participate. There's no cost and financial information given to us is kept anonymous and absolutely confidential. Participants receive a free monthly report. More on financial benchmarking >>

Automotive market research: identify trends

Whether you need to understand your customers or your industry, we come through with concise automotive research. Over the years we have analyzed market trends and data from thousands of automotive businesses and hundreds of thousands of automotive consumers. What sets us apart from other market research sources is we interpret results to help you clearly understand your opportunities. More on automotive market research >>

Automotive mailing lists: find new customers

We have exclusive mailing lists of automotive DIY enthusiast consumers with a history of purchasing parts and accessories, as well as business-to-business mailing lists to reach thousands of automotive aftermarket businesses. Our masterfile includes vehicle registration data so we can target enthusiasts by make/model/year. All email lists have a guaranteed delivery rate. All postal mailing lists are maintained using NCOA change of address data. More on automotive mailing lists >>