Examples of automotive market research and automotive marketing

Here are some of the recent success stories from our clients.

Database marketing for the automotive aftermarket and motorsports industries

Working with the National Hot Rod Association (NHRA) we created a marketing database of ticket buyers, merchandising buyers and members by merging data collected from various departments and capturing important customer data including recency, type of purchase and race attendance. We then profiled the resulting data to launch an outbound email marketing program to reach past customers and help NHRA-member tracks sell tickets to national events...
Working with Summit Racing Equipment Motorsports Park, one of the nation's top motorsports facilities, we developed a robust customer database to create marketing opportunities and to sell tickets...
We agregated hundreds of thousands of business-to-business email addresses for complete with information on SIC/NAICS codes, for the automotive aftermarket's largest trade publisher, giving them unprecedented reach on behalf of their advertisers...
We changed mailing strategies for a catalog retailer and created new mailing models and customer contact strategies and as a result reduced marketing expenses by more than $1.5 million over a two-year period...
We developed a multi-channel marketing campaign for a business-to-business client to launch a new service that increased prospect inquiries by more than 300%.

Automotive market research

Working the Specialty Equipment Market Association (SEMA), the trade association for the automotive aftermarket, we survey buyers and exhibitors from the annual SEMA Show to quantify attitudes and opinions, as well as establish benchmarks such as traffic density, number of qualified leads per exhibitor, and cost per qualified sales lead...
Working with a major aftermarket manufacturer we conducted an online focus group to evaluate a new product in its early stages, to focus on the features and benefits of most interest to consumers before spending tens of thousands of dollars in tooling and marketing...
We have conducted numerous market research projects for a business-to-business publishing company including surveying retailers and distributors to measure changes in their business year-over-year, and surveying thousands of automotive consumers to identify trends and opinions...
Working with SEMA in October-November 2009 we helped manage the ground-breaking Opinion Leaders program where several hundred automotive enthusiast consumers were invited to the trade-only SEMA Show, who then participated in focus groups, as well as interacted with their own social media outlets...
Each month we survey thousands of retailers, distributors and manufacturers for the SEMA Financial Benchmarking program to measure key performance indicators for the automotive industry...
We regularly conduct market research on behalf of Summit Motorsports Park in Norwalk, Ohio to provide facts on attitudes, consumer behavior and consumer spending, giving the facility extensive knowledge about their customer base unmatched in motorsports.

Automotive strategic planning

In a recent project we revised and focused a client's marketing message and uncovered millions of dollars in new sales opportunities...
We completed a major research study of magazine subscribers using third party data overlaid on the subscriber file to produce a fast and accurate reader study, identifying dozens of new potential advertising categories...
We consulted with a group of retailers and distributors on the state of the economy and the aftermarket, identifying market trends and profit opportunities in the next five years...
We've consulted with numerous investment groups as well as individual investors on acquisitions to identify profit and growth opportunities.