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Database Marketing>> Strategy A link to some of our strategic planning information and free articles

Database Marketing>> Strategy>> 80/20 Pareto Principle Using Pareto's Law to analyze and improve your business

Database Marketing>> Strategy>> Automotive Direct Mail Response Rates Typical mail order response rates in the automotive aftermarket

Database Marketing>> Strategy>> Rule of Three How the Rule of Three and market dynamics shape your strategic planning

Database Marketing>> Strategy>> Effect of a Price Increase/Decrease on Gross Margin Calculate gross margin and see the impact of a price increase or decrease

Database Marketing>> Strategy>> Growth Stages of a Business An explanation the stages of growth nearly all businesses go through

Database Marketing>> Strategy>> Turn/Earn Index Analyze SKUs and justify selling or stocking

Database Marketing>> US Vehicle Registration Statistics including facts on United States vehicle ownership, demographics and income

Database Marketing>>Consumer Mailing Lists of automotive enthusiasts and motorcycle enthusiasts

Database Marketing>>Business to Business Mailing Lists of automotive aftermarket and powersports businesses

Database Marketing>>Radius Direct Marketing How radius direct marketing works

Market Research Section main page including market research examples

Market Research>> Market Research Data Center including live automotive aftermarket news feeds

Market Research>> Participate in market research and get paid! Go to this page to register for future market research projects

Benchmarking Section main page including information on the SEMA Financial Benchmarking project

About Us Section main page including bio information and our background

About Us>> Hedges & Company News What's new around Hedges & Company

Contact Hedges & Company main page including our phone numbers, address and email addresses