Database marketing to target your best customers...market research...analyzing customer behavior...finding the most cost-effective ways of reaching existing customers or acquiring new customers.
| Database marketing | Internet marketing including paid search |
| Mailing list analysis & modeling | New customer acquisition |
| Media buying/planning | Search engine marketing |
Recent successes: We recently took over managing a paid keyword search campaign designed to send web traffic to a client's site and increased the click-through rates 500%...We created a new media plan and saved more than $30,000 through improved planning and negotiation...we recently improved a client's search engine positioning from non-existent to positions on the first and second pages (Google, Yahoo & MSN).
Customer analysis using database marketing best-practices...industry-leading profiling techniques....partnerships with today's leading data providers.
| Exclusive Customer Insight Program | Customer mapping |
| New customer acquisition strategies | Customer retention & reactivation strategies |
| Lifetime Value (LTV) analysis | Consumer lifestyle and brand preferences |
| Geodemographic cluster analysis | Database analysis |
Recent successes: We created a Customer Insight Program for an event and discovered ways to improve the media buy for radio and print and increased attendence...We created a Customer Insight Program for another event and discovered dozens of potential new sponsors and advertisers based on their customer's brand preferences...We found tens of thousands of potential new customers for a client based on a customer profile that we created that tied into mailing lists available through numerous data companies...We completed a major research study on subscribers using database analysis and provided faster and statistically valid results compared to traditional methods.
Marketing consulting...industry best-practices in strategic planning...implementation of benchmarking programs...sales growth consulting.
| Strategic planning & benchmarking | Competitive intelligence (CI) |
| Analysis of strengths & weaknesses | Management team & employee accessment |
| Market dynamics analysis | Planning facilitation & coaching |
Recent successes: We discovered a new $1 million per year business for a client...We established a strategy for a client, new to North America, to increase market share of a new venture resulting in several years of significant growth against larger, well-funded competitors.
Design and production of catalogs...creation of marketing materials that increase sales...complete consumer or business-to-business campaigns using print, web, or broadcast.
| Printed marketing materials and catalogs | Web design & search engine optimization |
| Catalog merchandising | Optimizing catalog layout to increase sales |
| Advertising | Print production |
Recent successes: We turned pages of engineering drawings and complex diagrams into a short brochure and accompanying PowerPoint presentation resulting in more effective sales calls for a client...In another case we identified core competencies and competitive advantages and created sales materials that resulted in a sales increase by clarifying the message.